Since 2007, our mission is to independently provide managerial services, in order to help organisations sustainably delight their stakeholders.


We believe that being a successful generalist, is a specialism by itself. We are specialized in general management and thus executing various kinds of managerial assignments for different types of clients. Our managerial versatility ensures a holistic view and lean approach. Since we are all-round within the management practice, we save our clients from instantly having to recruit, onboard and direct different managerial specialists.

Still, of the many topics addressed in our daily practice, we deal most with management of:


Following quotes summarize most of the managerial wisdom we apply in our daily practice and are passionate about to fundamentally explore:

  • “If you believe business is built on relationships, make building them your business.” (Scott Stratten)
  • “Management is doing things right, leadership is doing the right things” (Peter Drucker).
  • “Give a man a fish, and you’ll feed him for a day. Teach a man to fish, and you’ve fed him for a lifetime” (Confucius).
  • “Culture eats strategy for breakfast” (Peter Drucker).
  • “There is no magic pill, just dedication” (anonymous).

Core values

We abide by the guiding code of professional conduct which is meticulously defined by this (inter)nationally recognized trade organisation for management consultants. The code is centered around core values which are explicitly integrated into our personnel policy and general terms & conditions. These interconnected values illustrate how we think and operate and what clients may expect us to respect:

  • Competent
  • Reliable
  • Careful
  • Professionally independent

Unique selling points

The specific combination of the expertise, philosophy and core values of our team is what our clients and partners know us for and most differentiates us from our competitors.


Our professionals naturally share our philosophy and core values, are proven entrepreneurs and have successfully finalised (post) academic management education.

Both successful and unsuccessful experiences in both private and business life uniquely craft personal capabilities and professional competences. Life over time generally teaches good old values, such as a sense of craftsmanship, ownership, loyalty, discipline and responsibility. It also tends to make people more conscious, open-minded, nuanced, independent and stress resistant for example. Such cohesive mix of matured qualities is essential for smoothly executing our assignments. Therefor, our team consists only of seniorswho have build extensive track records, consistently demonstrating aforementioned mix of traits.

Provisioning our services at (above) satisfactory level, demands an insatiable craving for professional learning and growth. Hence, this craving is an intrinsic feature of our ‘genetic identity’ and integral part of our daily routine. Our professionals keep their knowledge up-to-date about the latest trends in innovative methods and state-of-the-art tooling. They master a large toolbox of relevant best practices AND have a practical sense of when to (not) apply such standards.

To control and assure the quality of our efforts, we explicitly monitor customer satisfaction and organise structured forms of professional reflection (via coaching, peer reviews and independent intervisions for example). To challenge ourselves, we systematically apply the standards of the competency framework of the renowned International Council of Management Consulting Institutes (ICMCI).

Founding director


Since 1996, the founding director is an (inter)nationally oriented management consultant and project manager, specialised in business transformation and IT-alignment. His professional education includes: MBA, BBA (cum laude), lean six sigma black belt, EFQM assessor, lead auditor ISO 9000, ITIL, Prince2, scrum master, CIPP/E. Fluent in English and Dutch.


We are an active member of a symbiotic network of loosely coupled high performing peers, who each have an unique managerial speciality. We recruit independent professionals (for collaboration in our assignments) preferably via this network. This sourcing channel helps us to validate their professionalism and enables us to recommend them for their professional contributions. At the moment, we do not hire professionals, for employment directly by our firm.


We value the collective wisdom and intelligence of our ecosystem of trusted organisations and individual professionals. So, we like to introduce like-minded contacts to each other, discreetly share professional insights within this network and collaborate between professionals not only of our clients or firm. While remaining an independent entity, we are open for strategic partnerships with related organisations and independent entrepreneurs, also outside our network. Such partnership may be a (mutual) referral program for example. We believe that due diligence for sustainable alliances involves at an early stage jointly exploring not only opportunities for synergy, but also similarities, especially in terms of philosophy and core values. Please, contact us, if you are interested in freely initiating such exploration with us.

Subcontracting and private labeling

Partners can also outsource to us by subcontracting our services. Additionally, they may want to discreetly rebrand our services then. So, we use for their clients the trade name and corporate identity of strictly only the prime contractor (i.e. our partner).


We only accept assignments which are reasonably unique in terms of context, complexity and size. So, the type, level and amount of effort required to execute such assignment dependents on different (interrelated) variables. To keep our fees reasonable, we provide our services on a time-and-material basis, as a best effort. Clients can procure this effort: either as a subscription (i.e. a periodic fixed amount of mandays during a project or calendar period) or as a credit voucher (i.e. a batch of mandays). Depending on the case, agreeing a fixed price (optionally with a shared risk-reward structure or contingency component) or legal co-ownership may be open to negotiation too. We monitor the competitiveness of our fees, periodically. We limit our budget for transportation, housing, marketing, sales, public relations and managerial overhead. Furthermore, we accept assignments only with limited entrepreneurial risks. These measures allow us to charge reasonable fees.